7 May 05:00PM-10:30PM CESTHotel Jacy'z, Gothenburg

Join Us for the Founders Workshop & Dinner: An Evening of Collaboration at Jacy'z in Gothenburg!

Founders Alliance invites you to an exclusive event at Jacy'z Hotel and Resort in Gothenburg on May 7, 2025. Join us for an afternoon and evening of valuable exchanges with your peer founders, including theme-based workshops, meetups and the Founders Dinner at Gogogaga Sky Bar.

In the evening, all Members and specially invited Founders Guests are welcome to attend.

Experience productive business meetings while enjoying one of Gothenburg's best views - a unique opportunity to connect with peer founders.

Welcome!

    Program (UTC +01:00)

    05:00 PM

    Welcome Speech Niclas Carlsson

    A welcoming speech with Niclas Carlsson before kicking off the afternoon workshops and business meetings, followed by dinner at Gogogaga Sky Bar.

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    Jacy'z Hotel & Resort Floor 4
    Niclas Carlsson
    Founder & CEO
    05:30 PM

    How to Optimize Sales & Marketing with Björn Lundberg

    For entrepreneurs and business owners, making decisions based on the right data is crucial for growth and maximizing the impact of their time and resources. However, many find it challenging to determine:

    • Which data is important?
    • How to collect and interpret it?
    • Most importantly—how to turn insights into concrete actions that drive business forward, such as optimizing sales and marketing investments (i.e., saving time and money).

    Purpose of the Workshop

    • Explore which data is actually needed to improve sales and marketing success.
    • Share experiences regarding the challenges and opportunities of working more data-driven.
    • Discuss how digital tools can provide the right decision-making support.

    Group Discussions

    Examples of discussion topics for group work:

    • What are the biggest challenges you face today in making decisions about sales and marketing?
    • What do you currently base your decisions on—intuition, experience, guesses, or data?
    • If you had perfect information about your customers and market, what decisions would you make differently?
    • What key metrics or insights do you lack today to feel confident in your decisions?
    • What does your current process for collecting and using data in sales and marketing look like?
    • What works well, and what works less well?
    • What type of decision support (platforms, tools, processes) would help you become more data-driven?

    Exploring Solutions

    Björn, from the SaaS company Effektify, will demonstrate how others have successfully tackled these challenges.As part of the workshop, we will also showcase how the Effektify.com platform can serve as a concrete support by:

    • Automating the collection and analysis of marketing and sales data.
    • Providing clear insights and recommendations that lead to real business decisions.
    • Helping corporations and mid-sized companies compete with larger players through smart data utilization.

    Björn Lundberg


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    Jacy'z Hotel & Resort Floor 4
    Björn Lundberg
    Founders & CEO NOKOBY

    Founders Growth Workshop

    A general workshop to introduce founders to each other and dive deep into key areas of company development. The focus will be on exchange between participants' challenges and opportunities to scale and sustain businesses.Each of you will receive input and share experiences of your growth, including your operative companies and other engagements (investments, impact, and ownership) with input from others.

    Agenda

    1. Short Intro and Welcome: The workshop facilitator will welcome participants and introduce the workshop, and act as the moderator to ensure a great exchange for all participants.

    2. Participant Introductions and Input: Each participant will have time to introduce themselves and explain their number one challenge or opportunity for which they seek input from other founders.

    3. General Exchange on Key Challenges: An exchange on the key challenges identified during the introductions.

    Examples of Areas Covered in Earlier Founders Growth Workshops:

    • How to lead distributed organisations including merged/acquired companies
    • How to scale internationally and the role of the founder
    • Other ownership and engagements, such as investments in other firms
    • The business of doing good: our broader impact engagements within or outside our commercial companies
    • New innovation and what keeps me happy with entrepreneurship as a means: personal balance, health.

    Thank you, and get ready for the networking and Founders Dinner. A few days before the workshop, you will get further details on who participate.

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    Jacy'z, Floor 4
    07:30 PM

    Founders Meetup

    We meet up at Jacy'z Gogogaga Restaurant on Floor 27 for exchange with peer founders before the Founders Dinner.

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    Jacy'z Floor 27, Gogogaga Sky Bar
    08:30 PM

    Founders Dinner

    Join our Founders Dinner for an intimate and engaging environment where you can connect with like-minded founders.

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    Jacy'z Floor 27, Gogogaga Sky Bar
    10:30 PM

    Thank you!

    All You Need To Know

    Participants. As part of the Founders Conference, we invite Founders Alliance Members and specially invited VIP Guests Founders to join us in the afternoon for a Founders Workshop, Meetup and the Founders Dinner.

    Exclusive Afternoon Workshop & Dinner

    💡 For Invited Guest Founders: 3,500 SEK (320 €)
    ✅ Included for Founders Alliance Members

    This exclusive session includes an afternoon workshop and business unit meets followed by a networking dinner - an opportunity for Founders Alliance Members and specially invited Guest Founders to engage in deeper exchange and collaboration with peer founders.

    Founders Workshops.
    You select one workshop you want to participate in designed to connect founders and explore key themes of company growth. You will exchange challenges and opportunities for scaling and sustaining businesses, sharing insights with peer founders about your companies and other engagements, such as investments and impact initiatives.

    Founders Meetup. Meetings before dinner with peer founders to explore business opportunities, address key challenges, and support each other in accelerating impact and business success.

    Founders Dinner.
    After the workshop at Hufvudsta Gård, we will come together for the Founders Dinner to share insights, build connections, and inspire new ideas in a relaxed setting.

    Founders Alliance at a Glance

    Founders Alliance was established in 2002 by Niclas Carlsson. Today Founders Alliance is a premium collaborative business forum for founders of large-scale corporations, owners of international growth companies and engaged in multiple social impact initiatives around the globe.

    Founders Alliance facilitates a platform for collaboration for founders (members) incl. Founders Groups, one-to-one introductions, closed online communities, international business trips and events (hybrid).

    The Founders World Summit, which is the annual culmination delivered for the 11th time in September 24-25 2025 interlinked with the 24th Founders Awards Gala September 25, 2025 at Berns Hotel in Stockholm.

    Its membership comprises over 300 high performing founders owning over 3000 companies in all parts of the world stretching across all industries and areas of expertise. 

    The core of Founders Alliance is independent from state funding, financial actors, advisory firms and academic institutions.

    Want to become a member? Apply here!